I'm a service designer and UX designer with 20 years experience working in digital transformation
Service Design (SERVD) is the application of range of established and new design tools that are used to identify, define and optimise systems, touchpoints, people's roles and the ecologies that deliver innovative services. The Services Sector In the UK, there has been a massive shift in economic power from manufacturing to services in the past five decades. In 1948, British industry…
Today we live and work in the experience economy, where "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.” Harvard Business Review To understand your customer and develop a relationship you need data- and lots of it. Data is driving the development of…
WRITTEN BY Don Norman and Bruce Tognazzini Great piece in FastCoDesign from Donald Norman "Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. It was a champion of the graphical user interface, where it is always possible to discover what actions are possible, clearly see how to select that action, receive unambiguous…
With WAgile you gain speed, agility, insight and validation through interaction with users in a way that reduces time, costs and mistakes.
Yesterday's graphic designers are today's UX designers. Will tomorrow's UX designers will be avatar programmers, fusionists, and artificial organ designers? Yes, according to the illustrious roster of design leaders we spoke with here. This is according to the world's leading design experts in a new piece in FastcoDesign "Design has matured from a largely stylistic endeavor…
Service Design | UX Designer | UI Designer | Digital Product Design | Digital Transformation | #DesignOPs #ReOps #UX #UI #Manchester #London #UK #EU #UAE 
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