Service Design in Venture-as-a-Service

Service Design (SERVD) is the application of range of established and new design tools that are used to identify, define and optimise systems, touchpoints, people's roles and the ecologies that deliver innovative services. The Services Sector In the UK, there has been a massive shift in economic power from manufacturing to services in the past five decades. In 1948, British industry…

Data, data everywhere…

Today we live and work in the experience economy, where "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.” Harvard Business Review To understand your customer and develop a relationship you need data- and lots of it. Data is driving the development of…

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