Peter Fossick: The Future of Service Design Education

In the latest issue of Touchpoint, Editor-in-Chief Jesse Grimes caught up with me to learn about the opportunities afforded to me as a service designer working within global giant IBM, and to hear my thoughts on where service design education should be heading. As the Service Design Program Director at IBM and the founder of the IXSD Academy in London, I have a background that includes developing ground-breaking curriculum in  design as well as over twenty years working with start-ups, SMEs, and corporations using service design and design thinking to deliver disruptive innovation.

“In the future designers will need to be polymorphs and trans-disciplinary, where they can adapt to a fast paced changing world. I would like to see a Polytechnic approach in higher education;  the University system in the UK is broken in parts and it’s failing its students”

I recently established the IXSD Academy to provide coaching, training and education that has a focus on collaborative and co-creative approaches to develop skills and thought leadership in design, innovation and transformation in the digital economy.

I have been at the forefront of shifting approaches to design education since working with Prof. Norman McNally at Glasgow School of Art in the early 1990s and over the decades I have been involved in developing innovative and ground breaking curriculum in design thinking and pioneering service education in the USA. Check out what I have to say in the SDN’s Touchpoint Vol 9 Edition 1 ‘Education and Capacity Building

 https://www.service-design-network.org/touchpoint/touchpoint-9-1-education-and-capacity-building/pete-fossick

The Many Different Flavours of Design Thinking

IBM Design Thinking Practice Books

Design Thinking has been around for a while and many design groups, consultancies and organisations have developed their own ‘flavour’ of design thinking to meet their particular design needs. It’s interesting to see how this design thinking as a methodology and practice has evolved and been honed to be adapted to different contexts.

If you wish to discuss design thinking and how your business might benefit please connect with me using the contact page. I’m happy to have a no obligation chat. Enjoy!

As a Design Practice Manager in IBM I have adopted IBM Design Thinking. IBM designers work within a global community of 400K people at the cutting edge of design, technology and service innovation and IBM Design in Austin has invested in developing a unique approach to design thinking that is used not only by its 1,300 designers but also by its engineers, developers and throughout the whole organisation.

IBM Design Thinking has been developed to enable disparate professionals and experts to focus on developing user-centric experiences and innovative digital solutions by working collaboratively with each other and with IBM’s clients. IBM Design Thinking is effective because its accessible, easy to adopt and flexible.

At the heart of IBM’s human-centred mission is the IBM Design Thinking framework. It’s a means to solve users’ problems at the speed and scale of the modern digital enterprise. IBM Design Thinking has its roots in traditional design thinking and more recently I have been working with a group of designer to extend IBM’s design practices to include and embrace Service Design.

Whether we’re re-envisioning the customer experience for a multinational bank, or just planning a product’s next release, IBM Design Thinking helps us focus on what matters to our clients and, importantly, their customers.

If you’re interested in the different approaches to design thinking then check out these links and explore the different ways groups and people have adapted design thinking and applied it in their businesses.

 


Harvard Business Review:
Design Thinking and Innovation At Apple
A Harvard business case: Winner of a 2013 ecch Case Award. It describes Apple’s approach to innovation, management, and design thinking

 


How design thinking transformed Airbnb from failing startup to billion-dollar business
A fireside chat between Joe Gebbia of Airbnb and Phin Barnes of First Round Capital. Filmed at Design+Startup at IDEO San Francisco on March 14, 2013.

 


How It Works: Design Thinking
Trying to solve a problem or find better ways of getting work done? Get familiar with IBM Design Thinking and Agile. For more information on IBM Design Thinking, please visit: http://www.ibm.com/design

 


A New Approach to Design Thinking
In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design.

Links to online resources:
LUMA empowers people to innovate everywhere, by transforming the way they work.

IDEO HCD – How It Works

IDEO Design Thinking – Methods

IBM Design Thinking – with resources and methods practice guide

If you wish to discuss design thinking and how your business might benefit please connect with me using the contact page. I’m happy to have a no obligation chat. Enjoy!

Data, data everywhere…

Today we live and work in the experience economy, where “a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.” Harvard Business Review

To understand your customer and develop a relationship you need data- and lots of it. Data is driving the development of the personalised experience economy. But most companies only have 1% of their customer’s possible data. While some companies have a lot more for example, each day it is estimated that Facebook generates over  1 Petabyte of data.

The vast majority of data about people is held in many different locations and repositories on diverse platforms and form diverse data sets.

Combining this 1% with other datasets through data sharing can provide huge benefits and unprecedented insights into a customer’s wants, needs and behaviours.

Blending Data

Exchanging data can be difficult, entwined in legal issues and fraught with privacy issues! But now there is a start-up that has the solution.

Data Republic has built an efficient and secure platform for exchanging data that has an inbuilt trust framework and an API ecology that makes it the build and connection  process straight froward.

Personalisation is a mantra I’ve heard a lot from various boardrooms and executives over the last three years. It’s a strategy which centres around an old adage that ‘the customer is always right’; ‘give the customer what they want and they will beat a path to your door’, or even better, stay with you for life.

Paul McCarney – CEO, Data Republic

Data Republic is a business that is obsessed with data and meta-data and how to create personalised experiences for customers. Paul McCarney and his team have built a service using three principles:

  1. Privacy: Maintain the integrity of individual consumer’s  data and their ‘privacy relationship’ with companies
  2. Security: Data needs to be protected and feel secure, Clients that use Senate (the Data Republic platform) benefit from security and privacy by design.
  3. Governance: The companies clients (Republicans) have complete control over who has access to their data, how and when it can be accessed.

Data Republic have built a world leading data technology platform with a built in trust framework that will enable:

  • Companies to efficiently, safely and ethically exchange data to better serve their customers.
  • Data Analytics Partners to provide clients with higher fidelity insights that can be executed with confidence.
  • Consumers to be confident that their interests are being prioritised and that they have the ability to opt out if they choose.

Data Republic are start-up currently based in Stone & Chalk, a Fintech incubator based in Sydney. Visit their website here

12 Failure Modes in Agile Transformation: Transition

Agile Methodologies

12 Failure Modes in Agile Transformation: Transition

by Jean Tabaka, 2 December 2015 | The Agile Blogosphere

This content is syndicated from Agile Development Blog: Scaling Software Agility by Jean Tabaka. To view the original post in full, click here.

The essence of a great agile transformation is having a vision that goes far beyond how engineering teams align their practices in delivery cadences. A real transformation takes in the whole system.

– See more at: http://www.allaboutagile.com/12-failure-modes-in-agile-transformation-transition/#sthash.xkgYdnFW.dpuf