Pete Fossick

Welcome – I’m a highly accomplished UX and service designer and strategist, creating innovative solutions using AI, GenAI and similar technologies within the product–service continuum. I specialize in user research, UX design, service design, as well as design strategy delivering cutting-edge digital products, connected services, and driving large-scale digital and organizational transformation. Review some of my project experience

With extensive experience applying AI, Generative AI (GenAI), machine learning, and knowledge-based systems—starting with building my first AI/knowledge-based systems back in 1995—I have a proven track record of shaping products and services that deliver measurable impact for global brands and organizations across the UK, USA, EU, UAE, China, and Australia. I’ve led multidisciplinary teams and worked closely with senior leadership to create solutions that drive value at speed and scale.

My approach is hands-on, outcome-focused, and blends strategic vision with practical execution. I leverage agile, Kanban, and lean start-up principles to ensure every initiative is strategically aligned and operationally effective. Through customer-centred design and lean methodologies, I deliver scalable, innovative solutions that secure competitive advantage and enable sustainable transformation.

I’m an experienced design thinking practitioner and coach, driving human-centred innovation and embedding creative problem-solving across teams. I guide organisations through research, ideation, and prototyping to uncover insights and deliver user-centred solutions. As a coach, I help build empathy, collaboration, and a culture of continuous innovation.

I collaborate directly with C-suite executives and senior stakeholders to develop and implement strategies that drive market success. My work spans diverse sectors—including finance, healthcare, public services, technology, energy, and consumer goods—delivering impactful solutions for a wide range of clients. Examples of my projects across these industries are showcased below. I have worked on diverse projects across different sectors with a wide range of clients. These are some of the companies, government departments and start-ups that I have worked. Some of my project work can be seen at the bottom of the screen, or go to Projects

I work with

Use the form to reach out and connect and then below that are examples of a broad range of projects that I’ve been part of. If you’re a senior leader with a project or challenge you’d like to discuss, please use this form to arrange an informal conversation—I’d be delighted to explore how we can collaborate.