I’m a highly seasoned designer specialising in Service Design and User Experience Design and I enjoy leading teams to deliver branded omni-channel digital solutions using agile approaches.

I’m an advocate of hypothesis-driven design practices using design thinking and DesignOps combined with service design and user experience design to deliver disruptive innovation at speed and scale within the product-service continuum. 

I have wide and rich range of project experience gained in diverse sectors with top tier global corporations as well as start-ups in the USA, Europe, MENA, China and Australia. Below are some examples of projects I’ve been involved in. If you have a project that you would like to discuss please contact me via the contact form on this site.