I’m a highly seasoned, senior strategy and design leader that specialises in digital business transformation using a range of approaches including Service Design, CX Design and Lean methods.

Using zero-based and hypothesis-driven design I apply design thinking and use DesignOps to deliver disruptive innovation at speed and scale within the product-service continuum. 

With a wide range of project experience gained across diverse sectors with top tier global corporations as well as start-ups in the USA, Europe, MENA, China and Australia, I work with the senior leadership team to deliver value for the organisation and its customers.

Below are some examples of projects I’ve been involved in. If you have a project that you would like to discuss please contact me via the contact form on this site.


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