I’m a highly seasoned designer, specialising in user research, CX design, service design and strategy to deliver innovative digital products, optimised services and digital transformation. I use a range of approaches to map strategies, identify change candidates and lead teams to deliver great customer-centric experiences while unlocking and creating value for the client.

With a wide range of project experience gained across diverse sectors with top tier global brands and organisations in the UK, USA, Europe, UAE, China and Australia, I lead teams and work with business sponsors as well as product owners to deliver innovative products and services at speed and scale.

Below are some examples of projects I’ve been involved in. If you have a project that you would like to discuss please contact me using this form to arrange an informal chat.

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