UXIstanbul 2020

Prototypia – Creating Disruptive Services at Speed and Scale 

Seismic shifts in the era of digital and cognitive computing that includes artificial intelligence, machine learning, IoT, IoE and born in the cloud apps, means that we have to deal with increasing complexity and constant change as technology continues to disrupt every sector. From small, lean challenger start-ups to large, agile incumbents, the need to transform is constant and relentless in marketplaces that have become “asymmetrical”. 

The era of big-bang releases based on detailed requirements to deliver the ‘utopian’ ideal of the perfect product or service is dead.Instead, successful organisations strive for a state of “prototypia” –  a flexible and adaptable operational and organisational state that embraces ambiguity and uncertainty in fluid marketplaces to create new business models, novel products and disruptive services. They do this by embracing an ethos of “learning though doing” that is achieved by constantly, researching and understanding, prototyping and evaluating, building and testing, releasing and measuring.

My talk will focused on how the “prototypia” organisation is responsive and adaptable by using ‘atomic principles’ in their approaches to research, design and development in the form of “Research Operations” (ResOps), “Design Operations” (DesOps) and “Development Operations” (DevOps). In so doing, these organisations are able to create flexible and adaptive organisations using “Ops” to deliver innovative and relevant customer-centric services and new products at much greater speed in “asymmetrical” marketplaces.