Design Thinking has been around for a while and many design groups, consultancies and organisations have developed their own ‘flavour’ of design thinking to meet their particular design needs. It’s interesting to see how this design thinking as a methodology and practice has evolved and been honed to be adapted to different contexts.
If you wish to discuss design thinking and how your business might benefit please connect with me using the contact page. I’m happy to have a no obligation chat. Enjoy!
As a Design Practice Manager in IBM I have adopted IBM Design Thinking. IBM designers work within a global community of 400K people at the cutting edge of design, technology and service innovation and IBM Design in Austin has invested in developing a unique approach to design thinking that is used not only by its 1,300 designers but also by its engineers, developers and throughout the whole organisation.
IBM Design Thinking has been developed to enable disparate professionals and experts to focus on developing user-centric experiences and innovative digital solutions by working collaboratively with each other and with IBM’s clients. IBM Design Thinking is effective because its accessible, easy to adopt and flexible.
At the heart of IBM’s human-centred mission is the IBM Design Thinking framework. It’s a means to solve users’ problems at the speed and scale of the modern digital enterprise. IBM Design Thinking has its roots in traditional design thinking and more recently I have been working with a group of designer to extend IBM’s design practices to include and embrace Service Design.
Whether we’re re-envisioning the customer experience for a multinational bank, or just planning a product’s next release, IBM Design Thinking helps us focus on what matters to our clients and, importantly, their customers.
If you’re interested in the different approaches to design thinking then check out these links and explore the different ways groups and people have adapted design thinking and applied it in their businesses.
