Design Thinking has been around for a while and many design groups, consultancies and organisations have developed their own ‘flavour’ of design thinking to meet their particular design needs. It’s interesting to see how this design thinking as a methodology and practice has evolved and been honed to be adapted to different contexts.

If you wish to discuss design thinking and how your business might benefit please connect with me using the contact page. I’m happy to have a no obligation chat. Enjoy!

As a Design Practice Manager in IBM I have adopted IBM Design Thinking. IBM designers work within a global community of 400K people at the cutting edge of design, technology and service innovation and IBM Design in Austin has invested in developing a unique approach to design thinking that is used not only by its 1,300 designers but also by its engineers, developers and throughout the whole organisation.

IBM Design Thinking has been developed to enable disparate professionals and experts to focus on developing user-centric experiences and innovative digital solutions by working collaboratively with each other and with IBM’s clients. IBM Design Thinking is effective because its accessible, easy to adopt and flexible.

At the heart of IBM’s human-centred mission is the IBM Design Thinking framework. It’s a means to solve users’ problems at the speed and scale of the modern digital enterprise. IBM Design Thinking has its roots in traditional design thinking and more recently I have been working with a group of designer to extend IBM’s design practices to include and embrace Service Design.

Whether we’re re-envisioning the customer experience for a multinational bank, or just planning a product’s next release, IBM Design Thinking helps us focus on what matters to our clients and, importantly, their customers.

If you’re interested in the different approaches to design thinking then check out these links and explore the different ways groups and people have adapted design thinking and applied it in their businesses.

 


Harvard Business Review:
Design Thinking and Innovation At Apple
A Harvard business case: Winner of a 2013 ecch Case Award. It describes Apple’s approach to innovation, management, and design thinking

 


How design thinking transformed Airbnb from failing startup to billion-dollar business
A fireside chat between Joe Gebbia of Airbnb and Phin Barnes of First Round Capital. Filmed at Design+Startup at IDEO San Francisco on March 14, 2013.

 


How It Works: Design Thinking
Trying to solve a problem or find better ways of getting work done? Get familiar with IBM Design Thinking and Agile. For more information on IBM Design Thinking, please visit: http://www.ibm.com/design

 


A New Approach to Design Thinking
In 2013, IBM, one of the world’s largest technology companies, set the mission to create a sustainable culture of design.

Links to online resources:
LUMA empowers people to innovate everywhere, by transforming the way they work.

IDEO HCD – How It Works

IDEO Design Thinking – Methods

IBM Design Thinking – with resources and methods practice guide

If you wish to discuss design thinking and how your business might benefit please connect with me using the contact page. I’m happy to have a no obligation chat. Enjoy!

About the Author Peter Fossick

Highly experienced and award winning Service, UX, UI and Digital Designer transforming businesses using HCD principles and contextual research to deliver engaging and innovative solutions in the service-digital continuum. With a rich range of project experience I have worked in diverse sectors with top tier global corporations and start-ups in the USA, Europe, China and Australia. Project and client experience includes: AMP, Chic-Fil-A, GM, Nissan, The Saudi Ministry of Health, Standard Chartered Bank, VTech Holdings and many more. I work within teams using WAgile, Agile, Scrum and Kanban methodologies, always advocating a lean approach to service design,UX design and software development. I enjoy disruptive business transformation working to deliver seamless omni-channel experiences that create experience, service and brand equity. I have a proven track record in successful boot-strapping, scaling and I'm willing to put my money on the table as an angel investor. As an academic I developed the first BFA/MFA in Service Design in the USA and ground breaking undergraduate and postgraduate curricula in HCD, Product Design, Experience Design, Innovation & Design Management in the UK, USA and SE Asia. Interests and experience in delivering: Service Design Business Transformation UI Design UX Design User Centred Design Ethnography Anthropology Insights Rapid Prototyping User Testing Co-Design Workshops Human Centred Design Methods (LUMA) Web & Digital Tech Internet of Things Strategy & Planning Disruptive Innovation Incremental Innovation Open Innovation Collaborative Design Entrepreneurship Start-Ups Product Design Product Identity Branding & Identity Design Strategy Semantics Design Guidelines Agile I use: Adobe Creative Cloud Omnigraffle Axure Sketch Slack Trello Jira Invision Google Docs Dropbox Enterprise Keynote, Prezio, PPT Legal bit: All views are my own and copyright remains with the originators of any share stories.

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