In the latest issue of Touchpoint, Editor-in-Chief Jesse Grimes caught up with me to learn about the opportunities afforded to me as a service designer working within global giant IBM, and to hear my thoughts on where service design education should be heading. As the Service Design Program Director at IBM and the founder of the IXSD Academy in London, I have a background that includes developing ground-breaking curriculum in  design as well as over twenty years working with start-ups, SMEs, and corporations using service design and design thinking to deliver disruptive innovation.

“In the future designers will need to be polymorphs and trans-disciplinary, where they can adapt to a fast paced changing world. I would like to see a Polytechnic approach in higher education;  the University system in the UK is broken in parts and it’s failing its students”

I recently established the IXSD Academy to provide coaching, training and education that has a focus on collaborative and co-creative approaches to develop skills and thought leadership in design, innovation and transformation in the digital economy.

I have been at the forefront of shifting approaches to design education since working with Prof. Norman McNally at Glasgow School of Art in the early 1990s and over the decades I have been involved in developing innovative and ground breaking curriculum in design thinking and pioneering service education in the USA. Check out what I have to say in the SDN’s Touchpoint Vol 9 Edition 1 ‘Education and Capacity Building

 https://www.service-design-network.org/touchpoint/touchpoint-9-1-education-and-capacity-building/pete-fossick

About the Author Peter Fossick

Highly experienced and award winning Service, UX, UI and Digital Designer transforming businesses using HCD principles and contextual research to deliver engaging and innovative solutions in the service-digital continuum. With a rich range of project experience I have worked in diverse sectors with top tier global corporations and start-ups in the USA, Europe, China and Australia. Project and client experience includes: AMP, Chic-Fil-A, GM, Nissan, The Saudi Ministry of Health, Standard Chartered Bank, VTech Holdings and many more. I work within teams using WAgile, Agile, Scrum and Kanban methodologies, always advocating a lean approach to service design,UX design and software development. I enjoy disruptive business transformation working to deliver seamless omni-channel experiences that create experience, service and brand equity. I have a proven track record in successful boot-strapping, scaling and I'm willing to put my money on the table as an angel investor. As an academic I developed the first BFA/MFA in Service Design in the USA and ground breaking undergraduate and postgraduate curricula in HCD, Product Design, Experience Design, Innovation & Design Management in the UK, USA and SE Asia. Interests and experience in delivering: Service Design Business Transformation UI Design UX Design User Centred Design Ethnography Anthropology Insights Rapid Prototyping User Testing Co-Design Workshops Human Centred Design Methods (LUMA) Web & Digital Tech Internet of Things Strategy & Planning Disruptive Innovation Incremental Innovation Open Innovation Collaborative Design Entrepreneurship Start-Ups Product Design Product Identity Branding & Identity Design Strategy Semantics Design Guidelines Agile I use: Adobe Creative Cloud Omnigraffle Axure Sketch Slack Trello Jira Invision Google Docs Dropbox Enterprise Keynote, Prezio, PPT Legal bit: All views are my own and copyright remains with the originators of any share stories.

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