Service Design in the Era of Cognitive Computing

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I recently had the privilege to speak at the Service Design Global Conference 2017 in Madrid.
While at IBM I worked with colleagues to evolve approaches to Service Design that shift our thinking and innovation activities away from products to ecosystems and outcomes.

This presentation explains the approaches, the strategy and practices we are using to design in the age of cognitive computing working with the world’s largest and most successful corporations.

IBM is applying Service Design methods and practices to help us deal with complex transformation challenges across large organisations to enable us to innovate at speed and scale with our clients.

Using an approach we call Service Design 4.0, IBM uses Playbooks, methods and practices that coalesce to help us radically collaborate within teams and with clients to deliver transformation within the disruptive paradigm of Industry 4.0.

See the video here https://youtu.be/T4w1tYKZ4No