Working with a privately owned, UAE domiciled, globally focused developer of commercial and industrial buildings, the brief was to develop a scaleable brand and identity that would work across digital, print and real estate livery to engage with venture partners and tenants.

We developed a series of concepts with the client before selecting a brand design and identity that captured a spirit of entrepreneurialism, the energy of the region and the colors of the desert to communicate the vision of a new challenger in the real estate sector with its unique business model.

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