I'm a service designer and UX designer with 20 years experience working in digital transformation
I was thrilled to be invited to UXIstanbul and deliver a keynote on digital transformation using Service Design. This presentation discussed new approaches in designing and innovating to deliver transformation that supports businesses working at speed as they drive to disruptive innovation in a range of sectors including Banking, Financial Services, Transport Utilities and Defence…
Today we live and work in the experience economy, where "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.” Harvard Business Review To understand your customer and develop a relationship you need data- and lots of it. Data is driving the development of…
WRITTEN BY Don Norman and Bruce Tognazzini Great piece in FastCoDesign from Donald Norman "Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. It was a champion of the graphical user interface, where it is always possible to discover what actions are possible, clearly see how to select that action, receive unambiguous…
Service Design | UX Designer | UI Designer | Digital Product Design | Digital Transformation | #DesignOPs #ReOps #UX #UI #Manchester #London #UK #EU #UAE 