I was thrilled to be invited to UXIstanbul and deliver a keynote on digital transformation using Service Design. This presentation discussed new approaches in designing and innovating to deliver transformation that supports businesses working at speed as they drive to disruptive innovation in a range of sectors including Banking, Financial Services, Transport Utilities and Defence…
Tag: Human Centred Design
How Apple Is Giving Design A Bad Name
WRITTEN BY Don Norman and Bruce Tognazzini Great piece in FastCoDesign from Donald Norman "Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. It was a champion of the graphical user interface, where it is always possible to discover what actions are possible, clearly see how to select that action, receive unambiguous…