Without a rigorous and sophisticated approach to design that incorporates HCD and DT that is lean and agile, businesses have no means of gaining and sustaining a competitive advantage.
Category: Human Centred Design
How Apple Is Giving Design A Bad Name
WRITTEN BY Don Norman and Bruce Tognazzini Great piece in FastCoDesign from Donald Norman "Once upon a time, Apple was known for designing easy-to-use, easy-to-understand products. It was a champion of the graphical user interface, where it is always possible to discover what actions are possible, clearly see how to select that action, receive unambiguous…