Design as a practice is undergoing significant change within the product-service continuum. Seismic shits in the era of cognitive commuting that includes Artificial Intelligence, Machine Learning, IoT, IoE and 5G networks, means that we have to deal with increasing complexity as Industrial Revolution 4.0 disrupts every sector transforming all manner of products and services. …
Category: Digital Transformation
UXIstanbul
I was thrilled to be invited to UXIstanbul and deliver a keynote on digital transformation using Service Design. This presentation discussed new approaches in designing and innovating to deliver transformation that supports businesses working at speed as they drive to disruptive innovation in a range of sectors including Banking, Financial Services, Transport Utilities and Defence…