I'm a service designer and UX designer with 20 years experience working in digital transformation
AI isn’t just a feature or a channel. It’s becoming the core infrastructure of how we design, deliver, and evolve services — shifting us from static pipelines to intelligent, connected ecosystems. For years, we’ve talked about digital transformation, moving from physical products to digital products, then to digital services. But the real shift happening now…
Modern organisations are great at shipping digital products and features. But let’s be honest—great products don’t guarantee great services.If we want to deliver real impact, we need more than capability. We need joined-up thinking, user-centred design, structural alignment, and cultural transformation.And now—with AI and GenAI—we also have new tools to accelerate discovery, optimise delivery, and…
Using Generative AI in Product and Service Design: Processes, Skills, Practices, and Tools Introduction Generative AI (GenAI) has become a game-changer in product and service design. It empowers designers to explore new realms of creativity, speed up design processes, and develop user-focused solutions. By automating routine tasks and generating innovative ideas, GenAI enables design teams…
The DesignOps Global Conference is for design leaders, researchers, developers, practitioners, product managers, service innovators and business leaders that are defining the way we design and develop new products and services. The conference is in its 4th year and has established itself as the preeminent global conference for professionals leading and scaling research, design, development…
The DesignOps Global Conference is for design leaders, researchers, developers, practitioners, product managers, service innovators and business leaders that are defining the way we design and develop new products and services. As the event producer and co-ordinator I have the privilege of working with peers in the digital design industry to stage the event. This…
Prototypia – Creating Disruptive Services at Speed and Scale Seismic shifts in the era of digital and cognitive computing that includes artificial intelligence, machine learning, IoT, IoE and born in the cloud apps, means that we have to deal with increasing complexity and constant change as technology continues to disrupt every sector. From small, lean challenger…
The DesignOps Global Conference is for designers, developers, practitioners, product managers, service innovators and business leaders that are defining the way we design and develop new products and services. I'm thrilled to be the producer and co-ordinator of this exciting new global conference. Join us Manchester on May 30th & 31st in Manchester . The…
In this intense course you can learn a common understanding of service design and how it can be applied by teams to solve complex challenges in the design and development of innovative services. This workshop is an active and participatory introduction to the language, tools, practices and core principles of Service Design. Why do this…
Design as a practice is undergoing significant change within the product-service continuum. Seismic shits in the era of cognitive commuting that includes Artificial Intelligence, Machine Learning, IoT, IoE and 5G networks, means that we have to deal with increasing complexity as Industrial Revolution 4.0 disrupts every sector transforming all manner of products and services. …
Without a rigorous and sophisticated approach to design that incorporates HCD and DT that is lean and agile, businesses have no means of gaining and sustaining a competitive advantage.
Service Design | UX Designer | UI Designer | Digital Product Design | Digital Transformation | #DesignOPs #ReOps #UX #UI #Manchester #London #UK #EU #UAE 
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