I'm a service designer and UX designer with 20 years experience working in digital transformation
Business design is a methodology to transform organisations and their offering.
Modern organisations are great at shipping digital products and features. But let’s be honest—great products don’t guarantee great services.If we want to deliver real impact, we need more than capability. We need joined-up thinking, user-centred design, structural alignment, and cultural transformation.And now—with AI and GenAI—we also have new tools to accelerate discovery, optimise delivery, and…
Service Design (SERVD) is the application of range of established and new design tools that are used to identify, define and optimise systems, touchpoints, people's roles and the ecologies that deliver innovative services. The Services Sector In the UK, there has been a massive shift in economic power from manufacturing to services in the past five decades. In 1948, British industry…
Today we live and work in the experience economy, where "a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event.” Harvard Business Review To understand your customer and develop a relationship you need data- and lots of it. Data is driving the development of…
Service Design | UX Designer | UI Designer | Digital Product Design | Digital Transformation | #DesignOPs #ReOps #UX #UI #Manchester #London #UK #EU #UAE 
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