The Future of Service Design: Building Connected, Adaptive, AI-Driven Ecosystems

AI isn’t just a feature or a channel. It’s becoming the core infrastructure of how we design, deliver, and evolve services — shifting us from static pipelines to intelligent, connected ecosystems. For years, we’ve talked about digital transformation, moving from physical products to digital products, then to digital services. But the real shift happening now…

Becoming a Service Organisation: It’s Not About Features—It’s About Outcomes.

Modern organisations are great at shipping digital products and features. But let’s be honest—great products don’t guarantee great services.If we want to deliver real impact, we need more than capability. We need joined-up thinking, user-centred design, structural alignment, and cultural transformation.And now—with AI and GenAI—we also have new tools to accelerate discovery, optimise delivery, and…

Google’s vision for the future of design

Read the Wired article here...Google's Matias Duarte has a problem. In the next ten years he wants to replace the computer on your desk and the phone in your pocket with a smart, continuous mesh of information. But to do that, he's got to fundamentally change how everyone interacts with technology.