I'm a service designer and UX designer with 20 years experience working in digital transformation
AI isn’t just a feature or a channel. It’s becoming the core infrastructure of how we design, deliver, and evolve services — shifting us from static pipelines to intelligent, connected ecosystems. For years, we’ve talked about digital transformation, moving from physical products to digital products, then to digital services. But the real shift happening now…
Modern organisations are great at shipping digital products and features. But let’s be honest—great products don’t guarantee great services.If we want to deliver real impact, we need more than capability. We need joined-up thinking, user-centred design, structural alignment, and cultural transformation.And now—with AI and GenAI—we also have new tools to accelerate discovery, optimise delivery, and…
Using Generative AI in Product and Service Design: Processes, Skills, Practices, and Tools Introduction Generative AI (GenAI) has become a game-changer in product and service design. It empowers designers to explore new realms of creativity, speed up design processes, and develop user-focused solutions. By automating routine tasks and generating innovative ideas, GenAI enables design teams…
Service Design | UX Designer | UI Designer | Digital Product Design | Digital Transformation | #DesignOPs #ReOps #UX #UI #Manchester #London #UK #EU #UAE 
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