I worked on a major account in the Middle East, as Principal Designer with EY-Seren , leading a team on a large programme of work. The programme consisted of 5 teams with 27 Researchers and Designers whose remit was to develop new organisational structures, policies, operating procedures, systems and services for both the Ministery of Labour and Health in Saudi Arabia.
I led the design and research strategy to transform the organisational structure, operating model, systems and protocols in the Executive Office of the the HE the Minister of Health.
The Ministry of Health (MOH) objective is to deliver a high quality, integrated and comprehensive healthcare service to the citizens and residents of the Kingdom of Saudi Arabia.
Through the current strategic plan, the Ministry of Health has implemented modern methodologies in providing health care services that makes the health system completely devoted to the health care of patients using a patient-centered health care system that aims to meet patients’ health needs in the right place at the right time.
Leading a team consisting of ethnographic researchers, service designers and UX designers we developed a range of operational and administrative improvements that increased efficiency, communications and transparency in the office of HE the Minister of Health.
Service Design and Research
During the research phase we utilised a range of tools including:
Expert Interviews and Staff Interviews
Data Flow Mapping
Task Flow Mapping
Customer Journey Mapping
We used contextual inquiry techniques to identify stakeholders, actors, tasks, work-flows, the environments, processes, systems and information in the service ecology of HE executive office.
The team also undertook exercises in mapping customer journeys, experiences and cultural norms through the Ministry to develop a new operating model and organisation that we sensitive to cultural norms while delivering optimised services and efficiency.
eziCONEX makes eCommerce on the mobile web easy. I co-founded eziconex.com in Manchester (UK) as a SaaS platform on the cloud for micro and small businesses to connect, collaborate and trade on the web using any device.
Clef is a Start-Up in the Bay Area that has developed a very secure access, payment and encryption technology. Clef’s mobile app replaces usernames and passwords using your smartphone. When you use Clef, you create a digital key that never leaves your phone. The technology is based on secure password-less two factor authentication that can be set-up in less than five minutes.
MTouch is the media hub for a VVIP in the UAE. The client and his executive office needed to be kept informed with live news and data feeds from across the world. I led a design team spread across the EU to create a premium UX and UI experience for an App that was able to take a […]
AMP was established 160 years ago and is one of Australia’s oldest and leading financial services companies. Today they are a leading specialist wealth management company in Australia and New Zealand managing more than $50 Billion is peoples assets. AMP needed a new strategy in a customer-centric digital world. As Lead Designer I was tasked with rethinking and […]
I worked on a major account in the Middle East, as Principal Designer with EY-Seren , leading a team on a large programme of work. The programme consisted of 5 teams with 27 Researchers and Designers whose remit was to develop new organisational structures, policies, operating procedures, systems and services for both the Ministery of Labour and Health in Saudi Arabia. I […]
I worked with co-founders Utz Baldwin and Glen Burchers to develop the world’s smartest lighting system for the home. As VP of Design at Plum Technologies. The Plum lightpad is affordable and easy to use with an App that enables the user to control lights and other connected devices (such as HVAC and sockets) in the home […]