Pete Fossick

I’m a highly seasoned designer, specialising in user research, UX design, service design and design strategy to deliver innovative digital products, connected services and digital transformation.

With a wide range of project experience gained across diverse sectors with top tier global brands and organisations in the UK, USA, EU, UAE, China and Australia, I lead teams and work with the business to deliver innovative products and services at speed and scale.

Below are some examples of projects I’ve been involved in. If you have a project that you would like to discuss please contact me using this form to arrange an informal chat.

eziconex.com – Democratising The Web

eziconex.com makes eCommerce on the mobile web easy. I co-founded eziconex.com in Manchester (UK) as a SaaS platform on the cloud for micro and small businesses to connect, collaborate and trade on the web using any device. User create a profile, select a business theme and them create a responsive website. The user can add ‘items’…

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EE – Home Security Services

EE are undergoing a transformation to offer customers a range of data driven integrated services using connected devices that support people and individuals in their busy lives. As Design Tribe Lead I helped deliver the strategy and implement new services and products as part of connected ecosystems. I supported a number of squads in blueprinting…

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Building the Metaverse – UI/UX Best Practices

Virtual reality (VR) and augmented reality (AR) are nothing new for passionate gamers, but, in other industries, it could cause a revolution. The potential of VR/AR’s power to create an exceptional user experience is still untapped, which is why we took on the challenge to demonstrate how this technology can work for a client. Today,…

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Operations Thinking – Scaling User Research

User research operations is a critical aspect of designing and delivering successful products and services. It involves the development and implementation of systems, processes, and tools that support the efficient and effective operation of user research activities. This book is designed to provide a comprehensive guide to user research operations for professionals in the field.…

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Hapag Lloyd

A project undertaken by the IBM Watson team and Global Technology Services to design a new shipping and logistics service that leverages AI to optimize logistics, featuring a new app for customers wishing to book shipping, transit, and insurance, can be a transformative initiative that enhances efficiency and customer experience in the global shipping industry.…

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Gulf Resources Development and Investment

Working with a privately owned, UAE domiciled, globally focused developer of commercial and industrial buildings, the brief was to develop a scaleable brand and identity that would work across digital, print and real estate livery to engage with venture partners and tenants. We developed a series of concepts with the client before selecting a brand…

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Clef – No More Passwords

Clef is a Start-Up in the Bay Area that has developed a very secure access, payment and encryption technology. Clef’s mobile app replaces usernames and passwords using your smartphone. When you use Clef, you create a digital key that never leaves your phone. The technology is based on secure password-less two factor authentication that can be set-up in less than five minutes. 

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Collaborative Design Workshops

AMP – Transforming Retirement Financial Services

AMP was established 160 years ago and is one of Australia’s oldest and leading financial services companies. Today they are a leading specialist wealth management company in Australia and New Zealand managing more than $50 Billion is peoples assets. AMP needed a new strategy in a customer-centric digital world. As Lead Designer I was tasked with rethinking and…

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Saudi Government – Digital Transformation

The Kingdom of Saudi Arabia embarked on an ambitious transformation of its government services to become a native digital service ecology to deliver enhanced CX and value. The government has been investing in e-government to create a digital first approach so that people can interact with many different services and share data easily and securely.…

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Plum – The Smart Lighting System

I worked with co-founders Utz Baldwin and Glen Burchers to develop the world’s smartest lighting system for the home. The Plum lightpad is affordable and easy to use with an App that enables the user to control their lights and other connected devices (such as HVAC and sockets) in the home via their smart phone and…

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WilliamHill Online

In 2016 WilliamHill Online undertook an ambitious ‘lift and shift’ of its online brand and its range of verticals; from sports book to gaming. Rather than having a complimentary cross-selling relationship between sports betting and gaming there were significant problems for customers wanting to switch between verticals, products and destinations with many broken journeys resulting…

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IBM – A Service Design Playbook

IBM take design very seriously, as a technology company that has always valued design, from the early days of personal computers to the first mainframe computers to the most recent work in cognitive computing – design is crucial. As the Service Design Programme Director for Europe and a Design Manager at IBM I was responsible…

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Lex Autolease (Part of Lloyds Banking Group) – Transforming PCH Automotive Financing

Working with a global IT services provider, I led the service design activities to redefine automotive financing and ownership as part of a large digital transformation project. Project Overview: 1. Project Initiation: 2. Stakeholder Alignment: 3. User Research and Personas: 4. Collaborative Ideation: 5. User-Centered Design: 6. AI Integration Planning: 7. Platform Development: 8. User-Friendly…

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MySage – An AI Welfare App

Project Overview MySage is a holistic AI-powered personal life coach app designed to cater to various aspects of an individual’s well-being. It integrates mental health guidance, lifestyle habit formation, exercise coaching, and nutritional advice into one intuitive platform. The app leverages advanced AI algorithms to provide personalized recommendations and coaching based on the user’s unique…

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Recent News

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Keynote at ICEEFEST 2018 – Designing Services using DesOps for Industrial Revolution 4.0

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Plum now works with the Google Assistant at #Googleio2017

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